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OUR BLOG

The Edit

Welcome to the Hummingbear blog! We’re here to show how stylish, sustainable choices can make a big difference—for your kids and the planet.

Breaking the Color Code with Hummingbear

Breaking the Color Code with Hummingbear

Hey there!

Have you ever wondered why boys wear blue and girls wear pink? I mean, who decided that anyway? Well, grab a cup of your favorite beverage and let's take a little trip through history and then jump into why at Hummingbear, we’re flipping the script on these old-school color rules.

A Quick History Lesson (Don't Worry, It's Fun!)

Once upon a time, back in the early 20th century, the world of fashion wasn’t so color-coded. In fact, pink was considered a strong, boyish color (imagine that!), and blue was seen as delicate and dainty, perfect for girls. It wasn’t until around the 1940s that the tides turned, and pink became the go-to color for girls while blue was championed for boys. Some say it was due to clever marketing, others blame societal norms—either way, it stuck around.

Fast Forward to Today

Now, here we are in the 21st century, and those old-fashioned color norms are still hanging around. But at Hummingbear, we say, "Why stick to the status quo?" Fashion should be fun, expressive, and most importantly, a reflection of who YOU are—not some outdated gender stereotype.

Why We’re Changing the Game

We believe in letting kids express themselves through color and pattern. We want every kid to wear what makes them feel awesome. That means if your little dude loves rocking an orange unicorn, more power to him! If your gal wants to sport a pink monster truck tee, go girl!

We’re introducing a new line of clothing that throws those tired old color rules out the window. Our designs are vibrant, unisex, and as unique as the kids who wear them. Whether it’s bold greens, sunny yellows, or electric purples, we’ve got everything for every personality.

Join the Color Revolution

We’re not just making clothes—we’re making a statement. By ditching the pink-and-blue binary, we’re celebrating individuality and encouraging kids to be themselves. So next time you’re shopping for your kiddos, think beyond the pink and blue and dive into a world of color possibilities with Hummingbear.
We’re excited to see what your kids create with our new line. Share their colorful outfits with us using #ColorMeHummingbear, and let’s inspire a new generation to dress in all the colors of the rainbow.

Stay vibrant,
The Hummingbear Team

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